- By Bukola Elegbede
- July 4, 2024
Insights
Discover new thinking and ideas
- November 14, 2016
The Magic In Music :“Music is the strongest form of magic” – Marilyn Manson The Magic In Music : Ever had a sudden feeling of happiness, sadness or excitement you can’t explain anytime a song comes on? I remember as child going on road trips with my parents to another
- November 22, 2016
On Social Media Bestowing Celebrity Status and Brands Hopping On In the past year in Nigeria and internationally, we have seen the power of social media to bestow celebrity status on everyday people. Everyday people who probably never expected to be popular but, by what may arguably be called luck
- June 19, 2017
How much does it cost to create content? Not much, if we are honest. Get an intern in a room with a content calendar and Kit Kats, and you are golden. “Anyone can write, I shouldn’t be paying top dollar for that” – a popular belief. This fact is one
- July 21, 2017
It’s a catchy tune. But I’m not singing it because the campaign was a cultural phenomenon. It’s because I genuinely like the song. Olowogbogboro Anthem, the song Nathaniel Bassey published off the success of his month-long Hallelujah Challenge is exactly that – an anthem. The sort that rabid fans chant
- August 7, 2017
Fun fact: It would take you 10 years to view all the photos shared on Snapchat in the last hour. Engagement on Snapchat is off the charts, and many companies are already taking advantage of that – pushing their brand messages and herding their rabid followers towards sales. Snap Map,
- August 29, 2017
The mobile superhighway; nothing new about that. Nigerians consume digital assets on mobile than anywhere else. What’s new is how more comfortable they have become in transacting on the small screen. From our Q3 2017 research into the Nigerian consumer’s path to purchase, we found that, compared to five years
- October 5, 2017
If you are a digital marketing executive and have ever explored the Acquisition section of Google Analytics (I hope you have), you may have observed some irregularities in the landing page URLs under Direct Traffic. Does anyone really type addresses like “https://www.wildfusions.com/wild-fusion-launches-digital-training-centre/” into their web browsers? That is very unlikely.
- December 5, 2017
Inspiration. Every creative thinker has their way of getting inspired. Some of us take “long walks by the beach,” others might say that a genius idea came to them in the middle of a conversation with a toddler. That’s the thing with ideas; you never know where, when or how
- January 19, 2018
Big data, AI, Vertical Videos. These digital marketing trends were all set to radically change marketing in 2017. And in many ways, they did. Oodles of analytics from web traffic allowed us to suss out clearer details about our Ideal Customer Profiles than we’ve been able to do before. AI
- March 6, 2018
Marketing and analytics teams often don’t work together as much as they could. Yet with each other’s help, they can significantly grow the business with customer insight and targeted marketing. Both teams must be fully integrated in the organization and working towards strategic goals, backed up by data. Data will
