- By Bukola Elegbede
- July 4, 2024
Insights
Discover new thinking and ideas
- August 31, 2018
An influential managing director of a leading ad agency in Lagos asked me about the future of strategic planning in Sub-Saharan Africa, especially Nigeria; and what could be done to get more value out of the role. Herewith are my thoughts. Strategic planning has been under assault for years. Fewer
- March 12, 2019
Unleashing the Power of Digital Marketing in Financial Services. The digital revolution is transforming financial services. Customers are more demanding, new competitors are threatening to disrupt the market and switching from one financial services provider to another is becoming easier and more common. Across the banking, capital markets and insurance
- March 12, 2019
Relevance. Response. Performance. The digital channel brings both challenges and opportunities. How can you make the most of your digital investment—understanding customer segments, creating customized experiences, measuring results and rising above the competition? Wild Fusion Digital Marketing Performance Services help the world’s leading brands (Local & International Brands) build relevance
- March 14, 2019
we have identified four key practices that set digital leaders apart from other organizations. Build on a stable and secure infrastructure Invest aggressively in agile and disruptive technologies Adept at aligning business and IT strategy Focused on innovation and growth Build on a stable and secure infrastructure Today’s digital economy
- April 11, 2019
Abstract, Conceptual, Minimalist or Flat? With so many design styles and techniques to explore it can be daunting to figure out what style suits you best as a designer. The thing to realize is that even though every designer tends to have their own unique style, your portfolio doesn’t have
- April 11, 2019
Tell your story by showing ads in a particular sequence to a single user. Using YouTube in-stream or bumper ads. Google Ads recently launched the video ad sequencing, with it you can tell your product or brand story by showing people a series of videos in the order that you
- April 11, 2019
It’s not too hard to see why video is so popular these days — for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches 1 billion hours of YouTube social video per
- April 11, 2019
Typography is the key integral focus of any design project. It goes beyond the principles of legibility, readability, and compatibility. It is a disruptive blend of art geared towards the target audience to act. The skillful use of typography commands the attention of your desired audience, communicates a key idea
- April 11, 2019
All-In-One Reporting Platform for Agencies SEO, PPC, Social, Email, Review and Call Tracking Dashboards. I discovered Agency Analytics late in 2018, it’s a very easy tool to setup report for your clients, the best part of Agency Analytics is that you can create & customize a whitelabel for your client.
- April 16, 2019
You’re scrolling through Twitter. Everyone seems to be retweeting a thread. You notice a few familiar handles tweeting their thoughts on the thread. You like a couple of retweets and click on a few, hoping to find the original poster and read the entire thread. You claw your way through
