Marketing and analytics teams often don’t work together as much as they could. Yet with each other’s help, they can significantly grow the business with
Big data, AI, Vertical Videos. These digital marketing trends were all set to radically change marketing in 2017. And in many ways, they did. Oodles
If you are a digital marketing executive and have ever explored the Acquisition section of Google Analytics (I hope you have), you may have observed
Fun fact: It would take you 10 years to view all the photos shared on Snapchat in the last hour. Engagement on Snapchat is off
It’s a catchy tune. But I’m not singing it because the campaign was a cultural phenomenon. It’s because I genuinely like the song. Olowogbogboro Anthem,
On Social Media Bestowing Celebrity Status and Brands Hopping On In the past year in Nigeria and internationally, we have seen the power of social
Did you hear about Instagram’s latest update..Yep… No? Ok, read about it here then come back and read this. So yes, Instagram’s latest update has
Have you thought of adding Snapchat to your marketing mix? Well if you haven’t, you should and here’s why: Over 100 million daily active users
Rich Media : Does “Rich Media” sound familiar to you? Well, as the name implies, Rich media advertising is super RICH! A rich media banner
The value of social media marketing – What if you could go back in time, say 300 years, just to observe how brands gained awareness,
