Is Design Subjective? Exploring the Subjectivity of Design

The Ghanaian business environment in perspective- Do they achieve the same goals? For decades marketing has probably been one of the least respected functions of business in Ghana. Sad, but true. The value that traditional marketing brings to businesses could be deemed as ambiguous so some would argue that perhaps

Hello there 🙂 Today we will be talking about search marketing and its benefits or advantages. In my little working experience, (by little, I mean 3 years working experience and been a Google Qualified Adwords Individual twice) I have had the opportunity to talk to various people, attend various seminars

Easily share your campaign on social networks, send your campaign to only your target audience, get immediate feedback from your campaign and track your result – that’s the wonderful world of email marketing 🙂 Whether you are a large scale retail business in the financial sector or an SME, a

The popular picture of the ‘creative guy’ in an organization is that expressive, non-stereotyped guy who cooks up beautiful stuff that we all love and the clients would be glad to pay good money for. Not to say that there are no ‘creative gals’…(Hey! I’m sure you get what I

In this fast paced digital world we find ourselves, the importance of online reputation cannot be emphasized enough. The internet is an effective and efficient tool for any brand. This effective tool also has the potential of becoming a destructive factor if not managed properly. A brand’s online presence makes

The dawn of mobile communication brought a huge amount of change in communication from just making calls, text, gaming, chatting, and graphics. Creating advertising platforms for brands who do not want to just cause noise on different medium but be seen as relevant and engaging. I am privileged to have

Digital Marketing brings many benefits to the advertiser including precise targeting; measurement, reach, cost effectiveness and most importantly the ability to track both efforts and returns. Brands and advertisers are asking for more in terms of returns and results from their agency partners and it is the responsibility of the

For someone with a really short ‘circuit’, it remains a wonder to me how I’m able to effectively ‘manage’ my clients. Managing humans can be a bit dicey especially as there are no set working rules cast in stone. What applies to Client S may or may not apply to