- By Bukola Elegbede
- July 4, 2024
Insights
Discover new thinking and ideas
- April 3, 2014
Strategic Marketing Planning seems like a mouthful so let’s start by breaking it down. Strategy is an essential planning activity and it is an intrinsic part of efficient and effective marketing. Hence the purpose of strategy is to achieve marketing goals in an efficient and effective manner. While a marketing
- April 17, 2014
“I think it’s a market. The colours in the scene are dim… sort of purpled, it seems like evening. There is a brick road running through the middle. Ripe bananas are arranged on the stalls at the left side of the road; oranges, pears and some other maroon coloured fruits
- May 27, 2014
As part of its long term commitment to build capacity across Nigeria’s digital marketing space, Africa’s leading digital marketing agency and Google AdWords certified partner, Wild Fusion launches a specialist digital training organisation, Wild Fusion Digital Centre (WDC). Wild Fusion Digital Centre provides professional training courses that specialise in helping
- June 17, 2014
Search engine copywriting is a field that continues to develop each and every day. Copywriting as a field continues to grow but this particular niche is growing at a much faster rate than the overall field. As the Internet continues to grow, more and more companies are relying up
- June 27, 2014
The first question is how does a client define success in his business? Does the client have a well thought through business goal? The great advantage of the digital world is that success can be measured with various dynamic and insightful metrics, all you need to know is what
- July 23, 2014
Email Optimization For Beginners – For every marketer, this topic might well be an old one, but I’m sure there are a few people out there who are just beginning this journey on email marketing services. Something you should know about email, its permission based marketing. People sign up on
- August 21, 2014
Content marketing has played a huge role in social media marketing strategy in recent times. Social media for brands/ businesses helps build relationships with target group and at the same time increases brand visibility online. Just the way an architect always has a well-drawn out plan for a house before
- May 7, 2015
Africa’s leading digital advertising agency, Wild Fusion has just been honored with the “Outstanding Innovative Digital Marketing in the Year 2014” award at the National Marketing Stakeholders Summit and Brands and Advertising Excellence Award. “Digital advertising can also be called Internet advertising this includes promotional advertisements and messages delivered through
- July 4, 2016
The value of social media marketing – What if you could go back in time, say 300 years, just to observe how brands gained awareness, you’ll shake your head at the tedious efforts because you know their jobs would have been easier with a little online marketing (a.k.a digital marketing
- July 14, 2016
YouTube Advertising : Videos Have The Loudest Voices In The Room. What was the last video you watched? I can bet nine times out of ten that the video you remember now isn’t exactly the last video you watched! It’s actually the most memorable or engaging video you watched last.
