Marketing and analytics teams often don’t work together as much as they could. Yet with each other’s help, they can significantly grow the business with
Big data, AI, Vertical Videos. These digital marketing trends were all set to radically change marketing in 2017. And in many ways, they did. Oodles
Inspiration. Every creative thinker has their way of getting inspired. Some of us take “long walks by the beach,” others might say that a genius
If you are a digital marketing executive and have ever explored the Acquisition section of Google Analytics (I hope you have), you may have observed
The mobile superhighway; nothing new about that. Nigerians consume digital assets on mobile than anywhere else. What’s new is how more comfortable they have become
Fun fact: It would take you 10 years to view all the photos shared on Snapchat in the last hour. Engagement on Snapchat is off
It’s a catchy tune. But I’m not singing it because the campaign was a cultural phenomenon. It’s because I genuinely like the song. Olowogbogboro Anthem,
How much does it cost to create content? Not much, if we are honest. Get an intern in a room with a content calendar and
On Social Media Bestowing Celebrity Status and Brands Hopping On In the past year in Nigeria and internationally, we have seen the power of social
The Magic In Music :“Music is the strongest form of magic” – Marilyn Manson The Magic In Music : Ever had a sudden feeling of
