Hidden Figures – A brief history of Dark Social
If you are a digital marketing executive and have ever explored the Acquisition section of Google Analytics (I hope you have), you may have observed
October 5, 2017
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If you are a digital marketing executive and have ever explored the Acquisition section of Google Analytics (I hope you have), you may have observed
The mobile superhighway; nothing new about that. Nigerians consume digital assets on mobile than anywhere else. What’s new is how more comfortable they have become
Fun fact: It would take you 10 years to view all the photos shared on Snapchat in the last hour. Engagement on Snapchat is off
It’s a catchy tune. But I’m not singing it because the campaign was a cultural phenomenon. It’s because I genuinely like the song. Olowogbogboro Anthem,
Rich Media : Does “Rich Media” sound familiar to you? Well, as the name implies, Rich media advertising is super RICH! A rich media banner
Split Testing : Ever heard of split testing? Well if you haven’t, let me tell you a little about it. Split testing also known as
Africa’s leading digital advertising agency, Wild Fusion has just been honored with the “Outstanding Innovative Digital Marketing in the Year 2014” award at the National
Email Optimization For Beginners – For every marketer, this topic might well be an old one, but I’m sure there are a few people out
The first question is how does a client define success in his business? Does the client have a well thought through business goal? The
Search engine copywriting is a field that continues to develop each and every day. Copywriting as a field continues to grow but this particular
