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  • July 4, 2024

The Power of Collaboration

  • Bukola Elegbede
  • Senior Art Director
[comment_count]

Emmanuel Is Here Who gets to decide whether a design is good or bad – the designer, the agency or the client? Who determines whether a design meets the standard? Just like music, design is a form of artistic expression that can evoke different emotions and reactions from people. A design that you find beautiful and impactful might not resonate with someone else, similar to how people have different opinions and preferences regarding music or movies.

As a designer working for a client, it’s important to adhere to brand guidelines, but does following these guidelines automatically make a design great? Is it the aesthetics or the functionality of the design that makes it successful? In graphic design, the goal is to communicate a message clearly to the audience and get them to take some sort of action or feel a certain way. But what factors contribute to this clarity?

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