{"id":286,"date":"2014-04-03T16:46:40","date_gmt":"2014-04-03T15:46:40","guid":{"rendered":"https:\/\/www.wildfusions.com\/?p=286"},"modified":"2025-08-04T14:28:48","modified_gmt":"2025-08-04T13:28:48","slug":"strategic-marketing-planning-what-role-does-it-play-in-digital-campaigns","status":"publish","type":"post","link":"https:\/\/africancampaigns.com\/newwildf\/2014\/04\/03\/strategic-marketing-planning-what-role-does-it-play-in-digital-campaigns\/","title":{"rendered":"Strategic Marketing Planning: What Role Does it Play in Digital Campaigns?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"286\" class=\"elementor elementor-286\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-1d56bb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"1d56bb2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cdfa63e ae-bg-gallery-type-default\" data-id=\"1cdfa63e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6adebc8f elementor-widget elementor-widget-text-editor\" data-id=\"6adebc8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Strategic Marketing Planning seems like a mouthful so let\u2019s start by breaking it down. Strategy is an essential planning activity and it is an intrinsic part of efficient and effective marketing. Hence the purpose of strategy is to achieve marketing goals in an efficient and effective manner.<\/p><p>While a marketing strategy is an explanation of the goals a brand needs to achieve its marketing efforts a marketing plan on the other hand is the application of the strategy that will guide you from point A to point B. For the purpose of this article, both terms shall be merged into one.<\/p><p><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/africancampaigns.com\/newwildf\/2014\/04\/03\/strategic-marketing-planning-what-role-does-it-play-in-digital-campaigns\/#more-286\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Strategic Marketing Planning: What Role Does it Play in Digital Campaigns?\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p>Strategic Marketing Planning seems like a mouthful so let\u2019s start by breaking it down. Strategy is an essential planning activity and it is an intrinsic part of efficient and effective marketing. Hence the purpose of strategy is to achieve marketing goals in an efficient and effective manner. While a marketing strategy is an explanation of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,34],"tags":[],"class_list":["post-286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-old-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic Marketing Planning<\/title>\n<meta name=\"description\" content=\"Strategic Marketing Planning seems like a mouthful so let\u2019s start by breaking it down.\u00a0Strategy\u00a0is an essential planning activity .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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