{"id":2487,"date":"2016-10-06T14:11:24","date_gmt":"2016-10-06T13:11:24","guid":{"rendered":"https:\/\/www.wildfusions.com\/?p=2487"},"modified":"2025-08-04T14:28:47","modified_gmt":"2025-08-04T13:28:47","slug":"kill-three-birds-with-one-stone-7-benefits-of-using-videos-in-marketing","status":"publish","type":"post","link":"https:\/\/africancampaigns.com\/newwildf\/2016\/10\/06\/kill-three-birds-with-one-stone-7-benefits-of-using-videos-in-marketing\/","title":{"rendered":"Kill Three Birds With One Stone: 7 Benefits of Using Videos In Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2487\" class=\"elementor elementor-2487\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-135d5eea elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"135d5eea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f29fac ae-bg-gallery-type-default\" data-id=\"8f29fac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e82342f elementor-widget elementor-widget-text-editor\" data-id=\"e82342f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Videos combine Motion, Text &amp; Sound, three important elements in any marketing plan. Yet not many businesses use this medium. And I wonder why.<\/p>\n<p>I remember growing up watching one of my favorite cartoons \u2018Jungle Book\u2019 where one of the fictional characters got hypnotized for whatever reason. I was so fascinated with what I saw. I remember always trying to hypnotize my mum; when i wanted a bigger piece of meat, or my teacher; when i didn\u2019t do my assignment and wanted a pardon, or my friends; when i wanted their toy soldiers. Basically I began to understand the effect of videos in marketing. I have since adopted videos in everything I do.<\/p>\n<p>Here are 7 reasons why your business should integrate videos in marketing:<\/p>\n<h4>Time<\/h4>\n<p>Today, people are hungry for information, but want it fast. They would rather spend a few minutes watching a video than spend 15 minutes reading a text. So Businesses need to use this medium to sell themselves to their target audience on the go!<\/p>\n<h4>Reach<\/h4>\n<p>Videos in marketing help you reach millions of people within a short period of time without hurting your wallet. Imagine the benefits to your business if your video goes viral. There is no other form of marketing that can offer such impressive results at such a low price. And if you know of any, kindly educate me in the comments section. However, take a look at <a href=\"https:\/\/goo.gl\/dBnmTQ\" target=\"_blank\" rel=\"noopener\">Volvo&#8217;s<\/a> viral video:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0ec5b elementor-widget elementor-widget-video\" data-id=\"8d0ec5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=M7FIvfx5J10&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d33eba elementor-widget elementor-widget-text-editor\" data-id=\"7d33eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 1.125em; font-weight: bold; letter-spacing: -0.02em;\">Placement<\/span><\/p><p>With our Computers, Televisions, Smart phones and Tablets all connected to the internet, it\u2019s only an upload away for your business to receive the attention you so require. YouTube &amp; Vimeo are at your disposal. They have millions of views everyday. Plus they can be optimized to rank highly on search engines. Just imagine somebody searching for your type of service and product on Google and \u2026then suddenly your video pops up! They\u2019ll immediately click on it for more info. Major Key!<\/p><h4>Retention<\/h4><p>Explaining how your products or service works using videos will retain interested customers, and even engage \u201cwindow shoppers\u2019 who may later, by word of mouth, tell a friend about the video they saw whenever a trigger topic comes up. Free advertising. Another Major key. Take a look at this tech video from <a href=\"https:\/\/goo.gl\/V6LLWW\" target=\"_blank\" rel=\"noopener\">Marquess Brownlee<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f2f606 elementor-widget elementor-widget-video\" data-id=\"1f2f606\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=xCRjWur8-7c&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e28b824 elementor-widget elementor-widget-text-editor\" data-id=\"e28b824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 1.125em; font-weight: bold; letter-spacing: -0.02em;\">Lasting Impression<\/span><\/p><p>Videos leave a lasting impression in the hearts of their viewers, and get more and more attention over time. Usually ads die out within a short time, but opposite is true with viral videos, so you will continue to reap benefits for years.<\/p><h4>Sound<\/h4><p>Videos and sound are like bread and beans, they go too well together. If your video is compelling enough visually, imagine the added benefit of sound. If your video gets outdated, your sound (audio or speech) lives on. If that sound is played any time in the future, people will immediately relate with it. A good example is this old Oreo cookies commercial:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2476d elementor-widget elementor-widget-video\" data-id=\"ef2476d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=gyyf6PyZNSA&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178e2de elementor-widget elementor-widget-text-editor\" data-id=\"178e2de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 1.125em; font-weight: bold; letter-spacing: -0.02em;\">Expectation<\/span><\/p><p>Finally the expectation from a video can be manipulated with text. A simple video can be very powerful when accompanied with a caption, and the message depends on the type of business you operate.<\/p><p>With that being said, go forth now and make videos!<\/p><p>About Henry<\/p><p><strong>I&#8217;m a senior associate in the Social Media &amp; Content Development department. My kryptonites are food &amp; sneakers\/shoes. I recently became a vlogger on <a href=\"http:\/\/www.youtube.com\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> and I&#8217;m enjoying the process of shooting and editing videos.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-dca8299 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"dca8299\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89d8ecb ae-bg-gallery-type-default\" data-id=\"89d8ecb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Videos combine Motion, Text &amp; Sound, three important elements in any marketing plan. Yet not many businesses use this medium. And I wonder why. I remember growing up watching one of my favorite cartoons \u2018Jungle Book\u2019 where one of the fictional characters got hypnotized for whatever reason. I was so fascinated with what I saw. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,30],"tags":[],"class_list":["post-2487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-old-blog","category-video-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kill Three Birds With One Stone: Videos In Marketing<\/title>\n<meta name=\"description\" content=\"Exploit the benefits of videos in marketing - sound, motion, &amp; text, in your marketing campaign. Research shows that audiences are more engaged with videos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/africancampaigns.com\/newwildf\/2016\/10\/06\/kill-three-birds-with-one-stone-7-benefits-of-using-videos-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kill Three Birds With One Stone: Videos In Marketing\" \/>\n<meta property=\"og:description\" content=\"Exploit the benefits of videos in marketing - sound, motion, &amp; text, in your marketing campaign. Research shows that audiences are more engaged with videos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/africancampaigns.com\/newwildf\/2016\/10\/06\/kill-three-birds-with-one-stone-7-benefits-of-using-videos-in-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-06T13:11:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-04T13:28:47+00:00\" \/>\n<meta name=\"author\" content=\"osas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"osas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/10\\\/06\\\/kill-three-birds-with-one-stone-7-benefits-of-using-videos-in-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/10\\\/06\\\/kill-three-birds-with-one-stone-7-benefits-of-using-videos-in-marketing\\\/\"},\"author\":{\"name\":\"osas\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#\\\/schema\\\/person\\\/eae4d4f0bd072aa02b8b24408be3f93c\"},\"headline\":\"Kill Three Birds With One Stone: 7 Benefits of Using Videos In Marketing\",\"datePublished\":\"2016-10-06T13:11:24+00:00\",\"dateModified\":\"2025-08-04T13:28:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/10\\\/06\\\/kill-three-birds-with-one-stone-7-benefits-of-using-videos-in-marketing\\\/\"},\"wordCount\":610,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/10\\\/06\\\/kill-three-birds-with-one-stone-7-benefits-of-using-videos-in-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Old Blog\",\"Video Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/10\\\/06\\\/kill-three-birds-with-one-stone-7-benefits-of-using-videos-in-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/10\\\/06\\\/kill-three-birds-with-one-stone-7-benefits-of-using-videos-in-marketing\\\/\",\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/10\\\/06\\\/kill-three-birds-with-one-stone-7-benefits-of-using-videos-in-marketing\\\/\",\"name\":\"Kill Three Birds With One Stone: Videos In Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/10\\\/06\\\/kill-three-birds-with-one-stone-7-benefits-of-using-videos-in-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/10\\\/06\\\/kill-three-birds-with-one-stone-7-benefits-of-using-videos-in-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2016-10-06T13:11:24+00:00\",\"dateModified\":\"2025-08-04T13:28:47+00:00\",\"description\":\"Exploit the benefits of videos in marketing - sound, motion, & text, in your marketing campaign. 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