{"id":2427,"date":"2016-08-03T17:20:25","date_gmt":"2016-08-03T16:20:25","guid":{"rendered":"https:\/\/www.wildfusions.com\/?p=2427"},"modified":"2025-08-04T14:28:47","modified_gmt":"2025-08-04T13:28:47","slug":"instagrams-latest-update","status":"publish","type":"post","link":"https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/","title":{"rendered":"Instagram\u2019s Latest Update: a RAT race OR copy CATS?"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Did you hear about Instagram’s latest update..Yep… No? Ok, read about it here<\/a> then come back and read this.<\/p>

So yes, Instagram\u2019s latest update has introduced Stories. This allows you to upload videos and images with cool effects and drawing benefits in a slideshow which disappear after 24 hours.<\/p>

If you feel like you\u2019ve heard that before, you probably have. That\u2019s exactly how Snapchat functions. Facebook probably saw an opportunity to increase their user base by adding this feature, who knows?<\/p>

But this got us thinking. Is this a rat race? Or are they just being copy cats?<\/p>

With such an obvious similarity like this from Facebook, there are bound to be negative reviews on the part of who \u201ccopied\u201d who, which is great! We love giving our feedback as consumers.<\/p>

But let’s shift the focus a little away from Instagram. Let’s focus on Snapchat for a sec; why did people fall in love with Snapchat in the first place? Because it allowed them share their videos and pictures of the moment live with friends while retaining a great level of privacy. Exactly, the keyword is “live”.<\/p>

But Snapchat recently introduced ‘Memories’ which allows you to upload not-so-live-videos or pictures from your gallery to your story, therefore eliminating the original essence of LIVE and fresh contents. And becoming somewhat to a photo sharing app \u00e0 la Instagram.<\/p>

Now back to Instagram, they may be on their chairs reading all the feedback and feeling all sorry for themselves, or they may be ecstatic about it, knowing that this tactic might keep users glued to their platform rather than shuffling between Instagram and Snapchat at regular intervals.<\/p>

So then, we have Instagram and Snapchat; two awesome companies trying to deliver the best user experience. What’s your take?<\/p>

Here’s what some of us at Wild Fusion have to say about Instagram’s latest update:<\/strong><\/p>

Mosun:<\/strong> Instagram wants to be Snapchat so bad. #CopyCats<\/p>

Prashant:<\/strong> I get that it’s a great feature but giving it the same name is just straight up plagiarism. Fail on Facebook’s part imo. #CopyCats<\/p>

Agatha :<\/strong> Think big, do bigger, make better. #RatRace<\/p>

Henry:<\/strong> Instagram’s latest update is cool, I’ll end up using IG even more now, which is my preferred social media over snapchat anyway #RatRace.<\/p>

Kelechi:<\/strong> Instagram!!! there’s a reason your name isn’t ‘Snapchat’…*rme* cos you both have 2 unique offerings\/styles that are amazing in their own ways! Now IG is just bleh to me! Couldn’t even change the name or add a twist to it… #CopyCats<\/p>

Onyeka<\/strong> : Instagram\u2019s latest update is awesome #RatRace<\/p>

Let us know your thoughts about Instagram\u2019s latest update! Tweet @WildFusion with the #RatRace if you are in support of the new IG update or #CopyCats if you are against it.<\/p>

About Henry <\/strong><\/p>

Henry is creative, employing an unconventional approach in many occasions. His department is social media and content, with a knack for visuals (photography and videos). He handles Wild Fusion’s website and social media as well as other multinational brands. When Henry isn’t “working” he spends time playing FIFA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Did you hear about Instagram’s latest update..Yep… No? Ok, read about it here then come back and read this. So yes, Instagram\u2019s latest update has introduced Stories. This allows you to upload videos and images with cool effects and drawing benefits in a slideshow which disappear after 24 hours. If you feel like you\u2019ve heard […]<\/p>\n","protected":false},"author":2,"featured_media":2428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,34,29],"tags":[],"class_list":["post-2427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-development","category-old-blog","category-social-media-marketing"],"acf":[],"yoast_head":"\nInstagram\u2019s latest update in the social media race - STORIES<\/title>\n<meta name=\"description\" content=\"Did you hear about Instagram's latest update? Instagram has introduced Stories. If you feel like you\u2019ve heard that before, you probably have...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram\u2019s latest update in the social media race - STORIES\" \/>\n<meta property=\"og:description\" content=\"Did you hear about Instagram's latest update? Instagram has introduced Stories. If you feel like you\u2019ve heard that before, you probably have...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/\" \/>\n<meta property=\"og:site_name\" content=\"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-03T16:20:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-04T13:28:47+00:00\" \/>\n<meta name=\"author\" content=\"osas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"osas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/08\\\/03\\\/instagrams-latest-update\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/08\\\/03\\\/instagrams-latest-update\\\/\"},\"author\":{\"name\":\"osas\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#\\\/schema\\\/person\\\/eae4d4f0bd072aa02b8b24408be3f93c\"},\"headline\":\"Instagram\u2019s Latest Update: a RAT race OR copy CATS?\",\"datePublished\":\"2016-08-03T16:20:25+00:00\",\"dateModified\":\"2025-08-04T13:28:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/08\\\/03\\\/instagrams-latest-update\\\/\"},\"wordCount\":536,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/08\\\/03\\\/instagrams-latest-update\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Content Development\",\"Old Blog\",\"Social Media Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/08\\\/03\\\/instagrams-latest-update\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/08\\\/03\\\/instagrams-latest-update\\\/\",\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/08\\\/03\\\/instagrams-latest-update\\\/\",\"name\":\"Instagram\u2019s latest update in the social media race - STORIES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/08\\\/03\\\/instagrams-latest-update\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/08\\\/03\\\/instagrams-latest-update\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2016-08-03T16:20:25+00:00\",\"dateModified\":\"2025-08-04T13:28:47+00:00\",\"description\":\"Did you hear about Instagram's latest update? Instagram has introduced Stories. If you feel like you\u2019ve heard that before, you probably have...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/08\\\/03\\\/instagrams-latest-update\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/08\\\/03\\\/instagrams-latest-update\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/08\\\/03\\\/instagrams-latest-update\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/08\\\/03\\\/instagrams-latest-update\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Instagram\u2019s Latest Update: a RAT race OR copy CATS?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#website\",\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/\",\"name\":\"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#organization\",\"name\":\"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya\",\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Main-Logo.svg\",\"contentUrl\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Main-Logo.svg\",\"width\":190,\"height\":24,\"caption\":\"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya\"},\"image\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#\\\/schema\\\/person\\\/eae4d4f0bd072aa02b8b24408be3f93c\",\"name\":\"osas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g\",\"caption\":\"osas\"},\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/author\\\/osas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instagram\u2019s latest update in the social media race - STORIES","description":"Did you hear about Instagram's latest update? Instagram has introduced Stories. If you feel like you\u2019ve heard that before, you probably have...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/","og_locale":"en_US","og_type":"article","og_title":"Instagram\u2019s latest update in the social media race - STORIES","og_description":"Did you hear about Instagram's latest update? Instagram has introduced Stories. If you feel like you\u2019ve heard that before, you probably have...","og_url":"https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/","og_site_name":"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya","article_published_time":"2016-08-03T16:20:25+00:00","article_modified_time":"2025-08-04T13:28:47+00:00","author":"osas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"osas","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/#article","isPartOf":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/"},"author":{"name":"osas","@id":"https:\/\/africancampaigns.com\/newwildf\/#\/schema\/person\/eae4d4f0bd072aa02b8b24408be3f93c"},"headline":"Instagram\u2019s Latest Update: a RAT race OR copy CATS?","datePublished":"2016-08-03T16:20:25+00:00","dateModified":"2025-08-04T13:28:47+00:00","mainEntityOfPage":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/"},"wordCount":536,"commentCount":0,"publisher":{"@id":"https:\/\/africancampaigns.com\/newwildf\/#organization"},"image":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/#primaryimage"},"thumbnailUrl":"","articleSection":["Content Development","Old Blog","Social Media Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/","url":"https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/","name":"Instagram\u2019s latest update in the social media race - STORIES","isPartOf":{"@id":"https:\/\/africancampaigns.com\/newwildf\/#website"},"primaryImageOfPage":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/#primaryimage"},"image":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/#primaryimage"},"thumbnailUrl":"","datePublished":"2016-08-03T16:20:25+00:00","dateModified":"2025-08-04T13:28:47+00:00","description":"Did you hear about Instagram's latest update? Instagram has introduced Stories. If you feel like you\u2019ve heard that before, you probably have...","breadcrumb":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/08\/03\/instagrams-latest-update\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/africancampaigns.com\/newwildf\/"},{"@type":"ListItem","position":2,"name":"Instagram\u2019s Latest Update: a RAT race OR copy CATS?"}]},{"@type":"WebSite","@id":"https:\/\/africancampaigns.com\/newwildf\/#website","url":"https:\/\/africancampaigns.com\/newwildf\/","name":"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya","description":"","publisher":{"@id":"https:\/\/africancampaigns.com\/newwildf\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/africancampaigns.com\/newwildf\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/africancampaigns.com\/newwildf\/#organization","name":"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya","url":"https:\/\/africancampaigns.com\/newwildf\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/africancampaigns.com\/newwildf\/#\/schema\/logo\/image\/","url":"https:\/\/africancampaigns.com\/newwildf\/wp-content\/uploads\/2024\/06\/Main-Logo.svg","contentUrl":"https:\/\/africancampaigns.com\/newwildf\/wp-content\/uploads\/2024\/06\/Main-Logo.svg","width":190,"height":24,"caption":"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya"},"image":{"@id":"https:\/\/africancampaigns.com\/newwildf\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/africancampaigns.com\/newwildf\/#\/schema\/person\/eae4d4f0bd072aa02b8b24408be3f93c","name":"osas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g","caption":"osas"},"url":"https:\/\/africancampaigns.com\/newwildf\/author\/osas\/"}]}},"_links":{"self":[{"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/posts\/2427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/comments?post=2427"}],"version-history":[{"count":1,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/posts\/2427\/revisions"}],"predecessor-version":[{"id":20012,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/posts\/2427\/revisions\/20012"}],"wp:attachment":[{"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/media?parent=2427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/categories?post=2427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/tags?post=2427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}