{"id":2369,"date":"2016-07-14T16:24:42","date_gmt":"2016-07-14T15:24:42","guid":{"rendered":"https:\/\/www.wildfusions.com\/?p=2352"},"modified":"2025-08-04T14:28:47","modified_gmt":"2025-08-04T13:28:47","slug":"rich-media-the-present","status":"publish","type":"post","link":"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/rich-media-the-present\/","title":{"rendered":"Rich Media: The Present"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2369\" class=\"elementor elementor-2369\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-3a84b5a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"3a84b5a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e977e9b ae-bg-gallery-type-default\" data-id=\"1e977e9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55021192 elementor-widget elementor-widget-text-editor\" data-id=\"55021192\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rich Media : Does \u201cRich Media\u201d sound familiar to you?<\/p><p>Well, as the name implies, Rich media advertising is super RICH!<\/p><p>A rich media banner contains video, image, social media components or any interactivity elements.<\/p><p>Simply put, it is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.<\/p><p>Below are 4 reasons why you should go \u201cRich Media\u201d:<\/p><p>Rich media banners have the power to drive user to actions three to six times more than a standard banner. You get to track and monitor your audiences\u2019 behaviors with its analytical components and tracking capabilities. This enables future ad campaigns planning and optimization. Rich media formats are more memorable and help to prevent banner blindness during campaigns. Such memorable ads will help brand recall and recognition and could very well influence the viewer\u2019s buying decision.<\/p><p>Statistics show higher levels of engagement on rich media ads; this is great news for brand engagement!<\/p><p>While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. The ad can expand, float, etc. You can access aggregated metrics on your audience&#8217;s behavior, including number of expansions, multiple exits, and video completions to get granular data on the success of your campaign.<\/p><p>Rich media clearly works on many levels for many campaign objectives. More visible and engaging, rich media ads add value to both brand advertising and direct response advertising.<\/p><p>In summary, standard banners are out while rich media banners just got in!!!<\/p><p>Stay Savvy!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rich Media : Does \u201cRich Media\u201d sound familiar to you? Well, as the name implies, Rich media advertising is super RICH! A rich media banner contains video, image, social media components or any interactivity elements. Simply put, it is a digital advertising term for an ad that includes advanced features like video, audio, or other [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,34,29],"tags":[],"class_list":["post-2369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-old-blog","category-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RICH MEDIA is a digital advertising term\u00a0<\/title>\n<meta name=\"description\" content=\"RICH MEDIA is a digital advertising term with advanced features like video,audio, \u00a0that encourage viewers to interact &amp; engage with the content.\" \/>\n<meta name=\"robots\" content=\"index, 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