{"id":2368,"date":"2016-07-14T16:19:39","date_gmt":"2016-07-14T15:19:39","guid":{"rendered":"https:\/\/www.wildfusions.com\/?p=2350"},"modified":"2025-08-04T14:28:47","modified_gmt":"2025-08-04T13:28:47","slug":"split-testing","status":"publish","type":"post","link":"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/","title":{"rendered":"Don&#8217;t Just Do Splits; Split Test!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2368\" class=\"elementor elementor-2368\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-23b8205b elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"23b8205b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a34e536 ae-bg-gallery-type-default\" data-id=\"3a34e536\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3e4fd0 elementor-widget elementor-widget-text-editor\" data-id=\"f3e4fd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Split Testing : Ever heard of split testing?<\/p><p>Well if you haven\u2019t, let me tell you a little about it.<\/p><p>Split testing also known as <a href=\"https:\/\/blog.kissmetrics.com\/ab-testing-introduction\/\">A\/B testing<\/a> is a wonderful method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy, display banner copy to email newsletters, even to search ads.<\/p><p><br \/>Here\u2019s the difference between the two primary uses:<\/p><p><br \/>1. A\/B testing for optimization.it\u2019s used to optimize different ad campaigns until the highest-converting variation is identified and implemented.<\/p><p>2. A\/B testing for validation.This involves split testing to determine which ad variation will be best before the campaign is even rolled out.<\/p><p>When it comes to any paid advertising campaign, A\/B testing needs to be the brain behind the entire campaign. Not only is it a good idea to use split testing to <a href=\"https:\/\/www.socialmediaexaminer.com\/7-tips-optimize-facebook-ad-campaigns\/\">optimize an ongoing campaign<\/a>, but you should also use it to validate the initial campaign!<\/p><p><br \/>Say yes to A\/B testing!<br \/>Keep Being Savvy!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Split Testing : Ever heard of split testing? Well if you haven\u2019t, let me tell you a little about it. Split testing also known as A\/B testing is a wonderful method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy, display [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,34],"tags":[],"class_list":["post-2368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-old-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Split Testing Improves Your Digital Marketing Efforts<\/title>\n<meta name=\"description\" content=\"Split testing also known as A\/B testing is a wonderful method for figuring out the best online promotional and marketing strategies for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Split Testing Improves Your Digital Marketing Efforts\" \/>\n<meta property=\"og:description\" content=\"Split testing also known as A\/B testing is a wonderful method for figuring out the best online promotional and marketing strategies for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/\" \/>\n<meta property=\"og:site_name\" content=\"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-14T15:19:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-04T13:28:47+00:00\" \/>\n<meta name=\"author\" content=\"osas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"osas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/07\\\/14\\\/split-testing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/07\\\/14\\\/split-testing\\\/\"},\"author\":{\"name\":\"osas\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#\\\/schema\\\/person\\\/eae4d4f0bd072aa02b8b24408be3f93c\"},\"headline\":\"Don&#8217;t Just Do Splits; Split Test!\",\"datePublished\":\"2016-07-14T15:19:39+00:00\",\"dateModified\":\"2025-08-04T13:28:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/07\\\/14\\\/split-testing\\\/\"},\"wordCount\":182,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/07\\\/14\\\/split-testing\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Digital Marketing\",\"Old Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/07\\\/14\\\/split-testing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/07\\\/14\\\/split-testing\\\/\",\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/07\\\/14\\\/split-testing\\\/\",\"name\":\"How Split Testing Improves Your Digital Marketing Efforts\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/07\\\/14\\\/split-testing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/07\\\/14\\\/split-testing\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2016-07-14T15:19:39+00:00\",\"dateModified\":\"2025-08-04T13:28:47+00:00\",\"description\":\"Split testing also known as A\\\/B testing is a wonderful method for figuring out the best online promotional and marketing strategies for your business.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/07\\\/14\\\/split-testing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/07\\\/14\\\/split-testing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/07\\\/14\\\/split-testing\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2016\\\/07\\\/14\\\/split-testing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Don&#8217;t Just Do Splits; Split Test!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#website\",\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/\",\"name\":\"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#organization\",\"name\":\"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya\",\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Main-Logo.svg\",\"contentUrl\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Main-Logo.svg\",\"width\":190,\"height\":24,\"caption\":\"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya\"},\"image\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#\\\/schema\\\/person\\\/eae4d4f0bd072aa02b8b24408be3f93c\",\"name\":\"osas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g\",\"caption\":\"osas\"},\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/author\\\/osas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Split Testing Improves Your Digital Marketing Efforts","description":"Split testing also known as A\/B testing is a wonderful method for figuring out the best online promotional and marketing strategies for your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/","og_locale":"en_US","og_type":"article","og_title":"How Split Testing Improves Your Digital Marketing Efforts","og_description":"Split testing also known as A\/B testing is a wonderful method for figuring out the best online promotional and marketing strategies for your business.","og_url":"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/","og_site_name":"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya","article_published_time":"2016-07-14T15:19:39+00:00","article_modified_time":"2025-08-04T13:28:47+00:00","author":"osas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"osas","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/#article","isPartOf":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/"},"author":{"name":"osas","@id":"https:\/\/africancampaigns.com\/newwildf\/#\/schema\/person\/eae4d4f0bd072aa02b8b24408be3f93c"},"headline":"Don&#8217;t Just Do Splits; Split Test!","datePublished":"2016-07-14T15:19:39+00:00","dateModified":"2025-08-04T13:28:47+00:00","mainEntityOfPage":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/"},"wordCount":182,"commentCount":0,"publisher":{"@id":"https:\/\/africancampaigns.com\/newwildf\/#organization"},"image":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/#primaryimage"},"thumbnailUrl":"","articleSection":["Digital Marketing","Old Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/","url":"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/","name":"How Split Testing Improves Your Digital Marketing Efforts","isPartOf":{"@id":"https:\/\/africancampaigns.com\/newwildf\/#website"},"primaryImageOfPage":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/#primaryimage"},"image":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/#primaryimage"},"thumbnailUrl":"","datePublished":"2016-07-14T15:19:39+00:00","dateModified":"2025-08-04T13:28:47+00:00","description":"Split testing also known as A\/B testing is a wonderful method for figuring out the best online promotional and marketing strategies for your business.","breadcrumb":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/africancampaigns.com\/newwildf\/2016\/07\/14\/split-testing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/africancampaigns.com\/newwildf\/"},{"@type":"ListItem","position":2,"name":"Don&#8217;t Just Do Splits; Split Test!"}]},{"@type":"WebSite","@id":"https:\/\/africancampaigns.com\/newwildf\/#website","url":"https:\/\/africancampaigns.com\/newwildf\/","name":"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya","description":"","publisher":{"@id":"https:\/\/africancampaigns.com\/newwildf\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/africancampaigns.com\/newwildf\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/africancampaigns.com\/newwildf\/#organization","name":"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya","url":"https:\/\/africancampaigns.com\/newwildf\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/africancampaigns.com\/newwildf\/#\/schema\/logo\/image\/","url":"https:\/\/africancampaigns.com\/newwildf\/wp-content\/uploads\/2024\/06\/Main-Logo.svg","contentUrl":"https:\/\/africancampaigns.com\/newwildf\/wp-content\/uploads\/2024\/06\/Main-Logo.svg","width":190,"height":24,"caption":"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya"},"image":{"@id":"https:\/\/africancampaigns.com\/newwildf\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/africancampaigns.com\/newwildf\/#\/schema\/person\/eae4d4f0bd072aa02b8b24408be3f93c","name":"osas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g","caption":"osas"},"url":"https:\/\/africancampaigns.com\/newwildf\/author\/osas\/"}]}},"_links":{"self":[{"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/posts\/2368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/comments?post=2368"}],"version-history":[{"count":1,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/posts\/2368\/revisions"}],"predecessor-version":[{"id":20017,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/posts\/2368\/revisions\/20017"}],"wp:attachment":[{"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/media?parent=2368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/categories?post=2368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/tags?post=2368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}