{"id":169,"date":"2013-09-11T16:55:21","date_gmt":"2013-09-11T15:55:21","guid":{"rendered":"https:\/\/www.wildfusions.com\/?p=169"},"modified":"2025-08-04T14:28:48","modified_gmt":"2025-08-04T13:28:48","slug":"mobile-marketing-in-nigeria-a-success-or-failure","status":"publish","type":"post","link":"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/","title":{"rendered":"Mobile Marketing in Nigeria: A Success or Failure?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"169\" class=\"elementor elementor-169\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-5c872cd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"5c872cd6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-774e93e8 ae-bg-gallery-type-default\" data-id=\"774e93e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40073ee6 elementor-widget elementor-widget-text-editor\" data-id=\"40073ee6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><!-- [if gte mso 9]><xml><br \/>\n<w:worddocument><br \/>\n<w:view>Normal<\/w:view><br \/>\n<w:zoom>0<\/w:zoom><br \/>\n<w:trackmoves><\/w:trackmoves><br \/>\n<w:trackformatting><\/w:trackformatting><br \/>\n<w:punctuationkerning><\/w:punctuationkerning><br \/>\n<w:validateagainstschemas><\/w:validateagainstschemas><br \/>\n<w:saveifxmlinvalid>false<\/w:saveifxmlinvalid><br \/>\n<w:ignoremixedcontent>false<\/w:ignoremixedcontent><br \/>\n<w:alwaysshowplaceholdertext>false<\/w:alwaysshowplaceholdertext><br \/>\n<w:donotpromoteqf><\/w:donotpromoteqf><br \/>\n<w:lidthemeother>EN-GB<\/w:lidthemeother><br \/>\n<w:lidthemeasian>X-NONE<\/w:lidthemeasian><br \/>\n<w:lidthemecomplexscript>X-NONE<\/w:lidthemecomplexscript><br \/>\n<w:compatibility><br \/>\n<w:breakwrappedtables><\/w:breakwrappedtables><br \/>\n<w:snaptogridincell><\/w:snaptogridincell><br \/>\n<w:wraptextwithpunct><\/w:wraptextwithpunct><br \/>\n<w:useasianbreakrules><\/w:useasianbreakrules><br \/>\n<w:dontgrowautofit><\/w:dontgrowautofit><br \/>\n<w:splitpgbreakandparamark><\/w:splitpgbreakandparamark><br \/>\n<w:dontvertaligncellwithsp><\/w:dontvertaligncellwithsp><br \/>\n<w:dontbreakconstrainedforcedtables><\/w:dontbreakconstrainedforcedtables><br \/>\n<w:dontvertalignintxbx><\/w:dontvertalignintxbx><br \/>\n<w:word11kerningpairs><\/w:word11kerningpairs><br \/>\n<w:cachedcolbalance><\/w:cachedcolbalance><br \/>\n<\/w:compatibility><br \/>\n<w:browserlevel>MicrosoftInternetExplorer4<\/w:browserlevel><br \/>\n<m:mathpr><br \/>\n<m:mathfont m:val=\"Cambria Math\"><\/m:mathfont><br \/>\n<m:brkbin m:val=\"before\"><\/m:brkbin><br \/>\n<m:brkbinsub m:val=\"--\"><\/m:brkbinsub><br \/>\n<m:smallfrac m:val=\"off\"><\/m:smallfrac><br \/>\n<m:dispdef><\/m:dispdef><br \/>\n<m:lmargin m:val=\"0\"><\/m:lmargin><br \/>\n<m:rmargin m:val=\"0\"><\/m:rmargin><br \/>\n<m:defjc m:val=\"centerGroup\"><\/m:defjc><br \/>\n<m:wrapindent m:val=\"1440\"><\/m:wrapindent><br \/>\n<m:intlim m:val=\"subSup\"><\/m:intlim><br \/>\n<m:narylim m:val=\"undOvr\"><\/m:narylim><br \/>\n<\/m:mathpr><\/w:worddocument><br \/>\n<\/xml><![endif]--><\/p><p>\u00a0<\/p><p><!-- [if gte mso 9]><xml><br \/>\n<w:latentstyles DefLockedState=\"false\" DefUnhideWhenUsed=\"true\" DefSemiHidden=\"true\" DefQFormat=\"false\" DefPriority=\"99\" LatentStyleCount=\"267\"><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"0\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Normal\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"9\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"heading 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 4\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 5\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 6\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 7\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 8\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 9\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"39\" Name=\"toc 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"39\" Name=\"toc 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"39\" Name=\"toc 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"39\" Name=\"toc 4\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"39\" Name=\"toc 5\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"39\" Name=\"toc 6\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"39\" Name=\"toc 7\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"39\" Name=\"toc 8\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"39\" Name=\"toc 9\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"35\" QFormat=\"true\" Name=\"caption\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"10\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Title\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"1\" Name=\"Default Paragraph Font\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"11\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Subtitle\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"22\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Strong\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"20\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Emphasis\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"59\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Table Grid\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" UnhideWhenUsed=\"false\" Name=\"Placeholder Text\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"1\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"No Spacing\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"60\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light Shading\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"61\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light List\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"62\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light Grid\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"63\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Shading 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"64\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Shading 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"65\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium List 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"66\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium List 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"67\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"68\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"69\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"70\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Dark List\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"71\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Shading\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"72\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful List\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"73\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Grid\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"60\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light Shading Accent 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"61\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light List Accent 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"62\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light Grid Accent 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"63\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Shading 1 Accent 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"64\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Shading 2 Accent 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"65\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium List 1 Accent 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" UnhideWhenUsed=\"false\" Name=\"Revision\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"34\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"List Paragraph\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"29\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Quote\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"30\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Intense Quote\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"66\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium List 2 Accent 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"67\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 1 Accent 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"68\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 2 Accent 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"69\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 3 Accent 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"70\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Dark List Accent 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"71\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Shading Accent 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"72\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful List Accent 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"73\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Grid Accent 1\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"60\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light Shading Accent 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"61\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light List Accent 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"62\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light Grid Accent 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"63\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Shading 1 Accent 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"64\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Shading 2 Accent 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"65\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium List 1 Accent 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"66\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium List 2 Accent 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"67\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 1 Accent 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"68\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 2 Accent 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"69\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 3 Accent 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"70\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Dark List Accent 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"71\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Shading Accent 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"72\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful List Accent 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"73\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Grid Accent 2\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"60\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light Shading Accent 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"61\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light List Accent 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"62\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light Grid Accent 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"63\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Shading 1 Accent 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"64\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Shading 2 Accent 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"65\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium List 1 Accent 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"66\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium List 2 Accent 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"67\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 1 Accent 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"68\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 2 Accent 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"69\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 3 Accent 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"70\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Dark List Accent 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"71\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Shading Accent 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"72\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful List Accent 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"73\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Grid Accent 3\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"60\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light Shading Accent 4\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"61\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light List Accent 4\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"62\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light Grid Accent 4\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"63\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Shading 1 Accent 4\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"64\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Shading 2 Accent 4\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"65\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium List 1 Accent 4\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"66\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium List 2 Accent 4\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"67\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 1 Accent 4\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"68\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 2 Accent 4\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"69\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 3 Accent 4\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"70\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Dark List Accent 4\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"71\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Shading Accent 4\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"72\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful List Accent 4\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"73\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Grid Accent 4\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"60\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light Shading Accent 5\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"61\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light List Accent 5\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"62\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light Grid Accent 5\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"63\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Shading 1 Accent 5\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"64\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Shading 2 Accent 5\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"65\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium List 1 Accent 5\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"66\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium List 2 Accent 5\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"67\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 1 Accent 5\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"68\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 2 Accent 5\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"69\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 3 Accent 5\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"70\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Dark List Accent 5\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"71\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Shading Accent 5\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"72\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful List Accent 5\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"73\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Grid Accent 5\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"60\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light Shading Accent 6\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"61\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light List Accent 6\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"62\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light Grid Accent 6\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"63\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Shading 1 Accent 6\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"64\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Shading 2 Accent 6\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"65\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium List 1 Accent 6\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"66\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium List 2 Accent 6\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"67\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 1 Accent 6\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"68\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 2 Accent 6\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"69\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 3 Accent 6\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"70\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Dark List Accent 6\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"71\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Shading Accent 6\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"72\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful List Accent 6\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"73\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Grid Accent 6\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"19\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Subtle Emphasis\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"21\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Intense Emphasis\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"31\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Subtle Reference\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"32\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Intense Reference\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"33\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Book Title\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"37\" Name=\"Bibliography\"><\/w:lsdexception><br \/>\n<w:lsdexception Locked=\"false\" Priority=\"39\" QFormat=\"true\" Name=\"TOC Heading\"><\/w:lsdexception><br \/>\n<\/w:latentstyles><br \/>\n<\/xml><![endif]--><!-- [if gte mso 10]><\/p>\n<style>\n \/* Style Definitions *\/<br \/>\ntable.MsoNormalTable<br \/>\n{mso-style-name:\"Table Normal\";<br \/>\nmso-tstyle-rowband-size:0;<br \/>\nmso-tstyle-colband-size:0;<br \/>\nmso-style-noshow:yes;<br \/>\nmso-style-priority:99;<br \/>\nmso-style-qformat:yes;<br \/>\nmso-style-parent:\"\";<br \/>\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;<br \/>\nmso-para-margin:0cm;<br \/>\nmso-para-margin-bottom:.0001pt;<br \/>\nmso-pagination:widow-orphan;<br \/>\nfont-size:11.0pt;<br \/>\nfont-family:\"Calibri\",\"sans-serif\";<br \/>\nmso-ascii-font-family:Calibri;<br \/>\nmso-ascii-theme-font:minor-latin;<br \/>\nmso-fareast-font-family:\"Times New Roman\";<br \/>\nmso-fareast-theme-font:minor-fareast;<br \/>\nmso-hansi-font-family:Calibri;<br \/>\nmso-hansi-theme-font:minor-latin;<br \/>\nmso-bidi-font-family:\"Times New Roman\";<br \/>\nmso-bidi-theme-font:minor-bidi;}<br \/>\n<\/style>\n<p><![endif]--><span lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Times New Roman','serif';\">The dawn of <a href=\"http:\/\/searchmobilecomputing.techtarget.com\/definition\/GSM\">mobile communication<\/a> brought a huge amount of change in communication from just making calls, text, gaming, chatting, and graphics. Creating advertising platforms for brands who do not want to just cause noise on different medium but be seen as relevant and engaging. I am privileged to have seen mobile communication innovatively get discovered, explored, exploited and competitive yet still been the best thing that has happened to everyone especially the advertising and marketing industry over the years.<\/span><\/p><p><\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/#more-169\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Mobile Marketing in Nigeria: A Success or Failure?\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p>The dawn of mobile communication brought a huge amount of change in communication from just making calls, text, gaming, chatting, and graphics. Creating advertising platforms for brands who do not want to just cause noise on different medium but be seen as relevant and engaging. I am privileged to have seen mobile communication innovatively get [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,34],"tags":[],"class_list":["post-169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-old-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Marketing in Nigeria<\/title>\n<meta name=\"description\" content=\"Mobile Marketing in Nigeria has the potential of being the most\u00a0cost-effective\u00a0tool for companies wanting to advertise as well as yield\u00a0great ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Marketing in Nigeria\" \/>\n<meta property=\"og:description\" content=\"Mobile Marketing in Nigeria has the potential of being the most\u00a0cost-effective\u00a0tool for companies wanting to advertise as well as yield\u00a0great ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/\" \/>\n<meta property=\"og:site_name\" content=\"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-11T15:55:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-04T13:28:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/africancampaigns.com\/newwildf\/wp-content\/uploads\/2013\/09\/mobile-marketing-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1969\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"osas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"osas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2013\\\/09\\\/11\\\/mobile-marketing-in-nigeria-a-success-or-failure\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2013\\\/09\\\/11\\\/mobile-marketing-in-nigeria-a-success-or-failure\\\/\"},\"author\":{\"name\":\"osas\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#\\\/schema\\\/person\\\/eae4d4f0bd072aa02b8b24408be3f93c\"},\"headline\":\"Mobile Marketing in Nigeria: A Success or Failure?\",\"datePublished\":\"2013-09-11T15:55:21+00:00\",\"dateModified\":\"2025-08-04T13:28:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2013\\\/09\\\/11\\\/mobile-marketing-in-nigeria-a-success-or-failure\\\/\"},\"wordCount\":299,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2013\\\/09\\\/11\\\/mobile-marketing-in-nigeria-a-success-or-failure\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/mobile-marketing-scaled.jpg\",\"articleSection\":[\"Digital Marketing\",\"Old Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2013\\\/09\\\/11\\\/mobile-marketing-in-nigeria-a-success-or-failure\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2013\\\/09\\\/11\\\/mobile-marketing-in-nigeria-a-success-or-failure\\\/\",\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2013\\\/09\\\/11\\\/mobile-marketing-in-nigeria-a-success-or-failure\\\/\",\"name\":\"Mobile Marketing in Nigeria\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2013\\\/09\\\/11\\\/mobile-marketing-in-nigeria-a-success-or-failure\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2013\\\/09\\\/11\\\/mobile-marketing-in-nigeria-a-success-or-failure\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/mobile-marketing-scaled.jpg\",\"datePublished\":\"2013-09-11T15:55:21+00:00\",\"dateModified\":\"2025-08-04T13:28:48+00:00\",\"description\":\"Mobile Marketing in Nigeria has the potential of being the most\u00a0cost-effective\u00a0tool for companies wanting to advertise as well as yield\u00a0great ROI.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2013\\\/09\\\/11\\\/mobile-marketing-in-nigeria-a-success-or-failure\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2013\\\/09\\\/11\\\/mobile-marketing-in-nigeria-a-success-or-failure\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2013\\\/09\\\/11\\\/mobile-marketing-in-nigeria-a-success-or-failure\\\/#primaryimage\",\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/mobile-marketing-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/mobile-marketing-scaled.jpg\",\"width\":2560,\"height\":1969},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/2013\\\/09\\\/11\\\/mobile-marketing-in-nigeria-a-success-or-failure\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile Marketing in Nigeria: A Success or Failure?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#website\",\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/\",\"name\":\"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#organization\",\"name\":\"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya\",\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Main-Logo.svg\",\"contentUrl\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Main-Logo.svg\",\"width\":190,\"height\":24,\"caption\":\"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya\"},\"image\":{\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/#\\\/schema\\\/person\\\/eae4d4f0bd072aa02b8b24408be3f93c\",\"name\":\"osas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g\",\"caption\":\"osas\"},\"url\":\"https:\\\/\\\/africancampaigns.com\\\/newwildf\\\/author\\\/osas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile Marketing in Nigeria","description":"Mobile Marketing in Nigeria has the potential of being the most\u00a0cost-effective\u00a0tool for companies wanting to advertise as well as yield\u00a0great ROI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/","og_locale":"en_US","og_type":"article","og_title":"Mobile Marketing in Nigeria","og_description":"Mobile Marketing in Nigeria has the potential of being the most\u00a0cost-effective\u00a0tool for companies wanting to advertise as well as yield\u00a0great ROI.","og_url":"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/","og_site_name":"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya","article_published_time":"2013-09-11T15:55:21+00:00","article_modified_time":"2025-08-04T13:28:48+00:00","og_image":[{"width":2560,"height":1969,"url":"https:\/\/africancampaigns.com\/newwildf\/wp-content\/uploads\/2013\/09\/mobile-marketing-scaled.jpg","type":"image\/jpeg"}],"author":"osas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"osas","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/#article","isPartOf":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/"},"author":{"name":"osas","@id":"https:\/\/africancampaigns.com\/newwildf\/#\/schema\/person\/eae4d4f0bd072aa02b8b24408be3f93c"},"headline":"Mobile Marketing in Nigeria: A Success or Failure?","datePublished":"2013-09-11T15:55:21+00:00","dateModified":"2025-08-04T13:28:48+00:00","mainEntityOfPage":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/"},"wordCount":299,"commentCount":0,"publisher":{"@id":"https:\/\/africancampaigns.com\/newwildf\/#organization"},"image":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/#primaryimage"},"thumbnailUrl":"https:\/\/africancampaigns.com\/newwildf\/wp-content\/uploads\/2013\/09\/mobile-marketing-scaled.jpg","articleSection":["Digital Marketing","Old Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/","url":"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/","name":"Mobile Marketing in Nigeria","isPartOf":{"@id":"https:\/\/africancampaigns.com\/newwildf\/#website"},"primaryImageOfPage":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/#primaryimage"},"image":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/#primaryimage"},"thumbnailUrl":"https:\/\/africancampaigns.com\/newwildf\/wp-content\/uploads\/2013\/09\/mobile-marketing-scaled.jpg","datePublished":"2013-09-11T15:55:21+00:00","dateModified":"2025-08-04T13:28:48+00:00","description":"Mobile Marketing in Nigeria has the potential of being the most\u00a0cost-effective\u00a0tool for companies wanting to advertise as well as yield\u00a0great ROI.","breadcrumb":{"@id":"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/#primaryimage","url":"https:\/\/africancampaigns.com\/newwildf\/wp-content\/uploads\/2013\/09\/mobile-marketing-scaled.jpg","contentUrl":"https:\/\/africancampaigns.com\/newwildf\/wp-content\/uploads\/2013\/09\/mobile-marketing-scaled.jpg","width":2560,"height":1969},{"@type":"BreadcrumbList","@id":"https:\/\/africancampaigns.com\/newwildf\/2013\/09\/11\/mobile-marketing-in-nigeria-a-success-or-failure\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/africancampaigns.com\/newwildf\/"},{"@type":"ListItem","position":2,"name":"Mobile Marketing in Nigeria: A Success or Failure?"}]},{"@type":"WebSite","@id":"https:\/\/africancampaigns.com\/newwildf\/#website","url":"https:\/\/africancampaigns.com\/newwildf\/","name":"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya","description":"","publisher":{"@id":"https:\/\/africancampaigns.com\/newwildf\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/africancampaigns.com\/newwildf\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/africancampaigns.com\/newwildf\/#organization","name":"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya","url":"https:\/\/africancampaigns.com\/newwildf\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/africancampaigns.com\/newwildf\/#\/schema\/logo\/image\/","url":"https:\/\/africancampaigns.com\/newwildf\/wp-content\/uploads\/2024\/06\/Main-Logo.svg","contentUrl":"https:\/\/africancampaigns.com\/newwildf\/wp-content\/uploads\/2024\/06\/Main-Logo.svg","width":190,"height":24,"caption":"Wild Fusion | Digital Marketing Agency in Lagos Nigeria, Ghana , Kenya"},"image":{"@id":"https:\/\/africancampaigns.com\/newwildf\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/africancampaigns.com\/newwildf\/#\/schema\/person\/eae4d4f0bd072aa02b8b24408be3f93c","name":"osas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/49fa20bb36a36585c64b061688d3cd5d621bc1311af965d9f5cfde91bdee932a?s=96&d=mm&r=g","caption":"osas"},"url":"https:\/\/africancampaigns.com\/newwildf\/author\/osas\/"}]}},"_links":{"self":[{"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/posts\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":1,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/posts\/169\/revisions"}],"predecessor-version":[{"id":20033,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/posts\/169\/revisions\/20033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/media\/3287"}],"wp:attachment":[{"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/media?parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/categories?post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/africancampaigns.com\/newwildf\/wp-json\/wp\/v2\/tags?post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}